[News] Playful Kiss A Global Hit

Original Title : How Korean TV drama ‘Playful Kiss’ flopped locally but hit globally


Reposted from: http://finance.yahoo.com/news/korean-tv-drama-playful-kiss-211248435.html









Every TV network executive in Burbank cries into their organic kombucha from time to time about the great show that just couldn’t find an audience, whether it be from unlucky scheduling quirks or creative concepts that were just too far ahead of their time.


And it’s not just a domestic issue — the producers of Korea’s Playful Kiss saw their youth drama succumb to an inauspiciously short local-TV run back in the fall of 2010, going up against hit time-period competition from My Girlfriend is a Gumiho (“Gumiho” translates into “nine-tailed fox,” a Chinese mythic figure, if that helps).


Like Terra Nova, that Knight Rider remake a few years back, or any show starring Christian Slater, Playful Kiss might have been headed to the junk pile of so-called “broken series” — shows that made it past the pilot stage but didn’t live long enough to accumulate a syndication library. But Playful Kiss is proving to be more like Arrested Development, a low-rated but critically beloved Fox comedy that was such a popular streaming choice on Netflix, the company decided last year to resume production of the show.


Through global TV streaming service ViKi, Playful Kiss has become somewhat of a worldwide sensation, garnering a loyal audience of nearly 7 million viewers and more than recouping a modest production spend of under $1 million several million dollars to make 16 episodes.


According to Razmig Hovaghimian, CEO of ViKi, which is based in Singapore but keeps an office near its Bay Area funding, the show has been streamed more than 70 million times by ViKi users, about 1,400 of whom have used the site’s innovative group subtitling tool to translate the show into 56 languages.


The series, about a quirky high school girl whose family moves into the home of a popular boy she has a crush on following an earthquake, has garnered an audience that’s 70 percent non-Asian, Hovaghimian said. Ample viewership, for example, has come through a ViKi syndication partnership with Hulu in the U.S., while producer Group 8 has already worked with YouTube on a follow-up digital series.


Supplied to ViKi under barter advertising terms, Group 8 has recouped $400,000 in ad revenue to date through the service, while the global exposure of the series has enabled the company to take in another $3.5 million through a dozen foreign broadcast deals.


Sums up Group 8 CEO  Song Byung Joon: ”ViKi helped Playful Kiss find its audience.”

(Videos) Playful Kiss Fan Meet in TOKYO Night Session

Credit: Jeanneth0316

New Official Photos from Episode 15

Silly Hani giving his groom a hard kiss when Eun Jo told her that he gave her that stolen kiss on the forest! What a revenge HANI!!!

Inside their honeymoon suite.
HaNi was checking the bathtub then saw
his Seung Jo outside.

She approached Seung Jo for some sweet moments.

Then was interrupted by the annoying lady.

Both wearing couple shirt in their honeymoon at Jeju.
In this scene they got an invitation from the annoying
lady [and husband] to have dinner or lunch with them.

Baek Seung Jo at the breakfast table looking at HaNi

who woke up late when they returned to their house.

HaNi left the honeysuit to go outside because she got jealous
of Seung Jo for touching a woman who was acting sick.
Seung Jo was just looking at lady like what a doctor should do.

Before the kiss, HaNi said to Seung Jo sorry for being jealous.
He then said, you're cute, you're pretty then grabs her.

he then brought HaNi to bed.
HaNi said wait wait. I've to prepare something
Seung Jo said, prepare what?
HaNi said, something that girls prepare
Seung Jo then interrupted her with a HOT kiss

More FIRST NIGHT Photos

HQ Screencaps from Episode 14 of Mischievous Kiss

Sweet Moment 1

Sweet Moment 2

Sweet Moment 3

Seung Jo took HaNi's hand then announced to their parents
that he wants to marry HaNi.

Seung Jo : I have something to say. I want to marry HaNi

Seung Jo's face after telling their parents that
he wants to marry HaNi.

HaNi said, I really can't believe you liking me.
Seung said, me too.

HaNi seating on her window sneaking back to bed
when she heard Seung Jo on the other side of the room.

Hae Ra learned about Seung Jo proposing to HaNi

Seung Jo telling Haera about HaNi.

HaNi got mad at Seung Jo's reaction when she told him about
her grades. She just wanted to be comforted but he made her feel worse.
She then decided to leave their house and work in a restaurant.

I love this!!!Could it be...My Leader..Sitting on KATHY's BENCH????kekekeke